In August 2015 MIU MIU begins the sales of their first perfume Miu Miu which was, according to Caroline Javoy, vice-chairman of marketing at Coty Inc., created as "unique, youthful, bright colors and sophisticated."

Miuccia Prada wanted to intertwine the provocative, attractive spirit of the brand Miu Miu into the composition and the design of the fragrance bottle, and the brand of Prada helped develop the first Miu Miu fragrance and to design this attractive flacon.

The composition of the fragrance is signed by perfumer Danielle Roche Andrier, known for her creations for the house of Prada (as well as Bvlgari, Marni, Bottega Veneta). As Danielle explains it, the focus is on lily of the valley flowers supported with floral notes of jasmine, rose and green notes, as well as a special ingredient created by Givaudan, akigalawood, which develops the scent of patchouli, notes of pepper and woody aromas of oud. The composition of Miu Miu fragrance opens in a fresh and floral manner, and as it develops it begins warmer and woodsier, says Danielle.

AKIGALAWOOD—a fractioned note of patchouli oil which contributes to the pepperish and woody character of the fragrance was created in Givaudan. The house highlights: "The new material has a similar profile as patchouli, combined with vibrant spicy shades of pepper and precious oud wood."

 

The flacon of the first Miu Miu fragrance is inspired by the special material characteristic of luxurious Miu Miu’s matelassé leather bags. The turquoise flacon body repeats the pattern; the neck of the bottle is white, with the brand logo, while the stopper is made of a bright red plastic disk. The fragrance will be available as 30, 50 and 100 ml Eau de Parfum accompanied with perfumed body care products (shower gel, body lotion, body cream).

The face of the advertising campaign is actress Stacy Martin, and the photographer of the advertising campaign is Steven Meisel. The first fragrance Miu Miu will be presented exclusively at Harrods in August 2015, while Neiman Marcusu and Bergdorf Goodman will host exclusive sales of the fragrance starting from September 2015 to December 2015. The nose behind this fragrance is Daniela (Roche) Andrier.

在2015年8月，MIU MIU(缪缪)将开始销售该品牌的第一款香水，Miu Miu 。据Coty公司的市场营销副主席Caroline Javoy称，这是一款以"独特，年轻，靓丽的色彩和复杂性"为主旋律而调制的香味。Miuccia Prada想要的是把Miu Miu品牌的挑逗，吸引，以及品牌精神浓缩进一瓶香水里，同时，Prada品牌也帮助开发了这款第一支Miu Miu香水，并且帮助设计了这款迷人的香水瓶。

这款香氛是由Danielle Roche Andrier调制的，她以其为Prada(普拉达)品牌(以及Bvlgari，Marni，Bottega Veneta)调制的香水而闻名。据Danielle称，这款香水的主题是围绕铃兰花朵而展开，并加以茉莉，玫瑰的花香以及绿色元素，以及一款叫做akigalawood®的，特殊的由Givaudan(奇华顿)研制的原料。这款原料带有广藿香，胡椒，以及沉香木的木质芳香。Miu Miu香氛的结构是：开头新鲜的花香，发展进入更温暖、更为木质的香味。——Danielle说道。

AKIGALAWOOD——一款Givaudan创造的，带有几分让人联想起胡椒和木质气息的一种类似广藿香精油的芳香。该公司特别指出："这款新的成份有和广藿香类似的香味特征，并加以充满生机的胡椒香辛的一面，以及珍贵的沉香木的香味色彩。

这支Miu Miu 的首款香氛的香水瓶设计灵感来自Miu Miu品牌的matelassé皮包特别的物质特性。青绿色的香水瓶带有重复花纹；瓶颈是白色的，并带由品牌标识；瓶盖则是靓丽的红色塑料碟形。这款香氛有30, 50和100ml装的Eau de Parfum(香水)，以及配套香味的护理产品(沐浴露，润肤露，润肤乳)。

该香氛的广告代言人是Stacy Martin，广告摄影师是Steven Meisel。这款第一款来自Miu Miu的香水将在2015年8月，在Harrods独家上市，而Neiman Marcusu和Bergdorf Goodman商场将从2015年9月到2015年12月间举办对这款香水的独家销售。 这款香水的调香师是Daniela (Roche) Andrier。