Burberry presents the new fragrance Mr. Burberry in April 2016, as the masculine version of My Burberry from 2014. The creator of this line is perfumer Francis Kurkdjian.

“Mr. Burberry is a structure of a classic aromatic fougère that has inspired so many famous fragrances, but this has been totally remodeled and remastered to introduce a radically contemporary creation in its proportions and ingredients.” wwd

The composition is announced as woody - herbal. Its ingredients are inspired by tradition of British perfumery. It opens with zesty accords of grapefruit, cardamom and tarragon. The heart notes include birch leaf, nutmeg oil and cedar, followed by the base of sandalwood, vetiver and guaiac wood.

The neck of the glass bottles is decorated with the same gabardine material Burberry uses to make its amous trenchcoats. The face of the campaign is Josh Whitehouse, accompanied by, Amber Anderson, and shot by Steve McQueen.

Burberry(博柏利)将在2016年4月推出一款新香氛，作为与2014年推出的My Burberry香氛对应的男士版，这是Mr. Burberry(博柏利先生)。这个系列香氛的调香师是Francis Kurkdjian。

“Mr. Burberry的构成选用的是影响了很多著名香氛的经典芳香森林调，但完全重塑、重新制造，因而在它的原料构成中展现出的是绝对的现代魅力。”

这款香氛的成分带来的是木质-草本色彩。它的灵感来自英国香水传统。它的开头带来的是闪耀的葡萄柚调协，豆蔻以及龙蒿。中调包括桦树叶，肉豆蔻核仁油以及雪松。之后上场的，是基调带来的檀木，香根草和愈创木的香气。

这款香氛的瓶颈带有与著名的Burberry风衣用料相同的，嘎別丁(gabardine)面料制成的蝴蝶结装饰。这款香氛广告的代言人是Josh Whitehouse和Amber Anderson，摄影师为Steve McQueen。