The house of Donna Karan is launching a new fragrance named PureDKNY, which tries to connect people and nature they life in. The perfume offers pure moments of enjoyment and relaxation.

The perfume focuses on a single ingredient, which is the key to the whole composition – Ugandan vanilla. The project around this fragrance was designed and triggered in cooperation with CARE, which sources this unique, creamy sort of vanilla. The company's CEO stated:“CARE is excited to partner with PureDKNY on an initiative that will support women in Uganda, while also educating U.S. consumers about the important role women play in breaking the cycle of global poverty”. The project with DKNY is the latest achievement of the company and it will enable Ugandan women to work, educate and provide for their families.

The fragrance opens with Ugandan vanilla, dewdrop floral petals, lotus and Bulgarian rose. A heart beats in rhythm of exotic flowers - jasmine, freesia and orchid, while a base finishes the pure composition with white amber, sandalwood and vanilla in water.

Donna Karan的Pure DKNY是一款花香型的女用香水。 Pure DKNY是在2010年推出的。 这款香水成分选用了檀木, 兰花, 小苍兰, 茉莉, 白琥珀, 荷花 和 保加利亚玫瑰。